Manufacturers are increasingly going direct to their end customers with e-commerce. Digital Commerce 360, a market research firm, estimates that U.S. manufacturers’ B2B e-commerce sales reached $543 ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Perfecting the art of business-to-business (B2B) sales is a popular topic online, with an extensive body of work published on the topic. But while some advice offers valuable insights and unique ...

Learn how to build a B2B sales pipeline, define stages, qualify opportunities, track pipeline metrics, and improve sales ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before ...

The historic marketing funnel, developed in the 2010s, no longer reflects modern B2B buying behavior. This traditional approach treats buyers as leads to be captured. Yet today’s actual buyer adoption ...

Set up in 1998 and based in Bournemouth, Astute works with technology clients in the UK and abroad, offering B2B marketing communications services including lead generation, Gap Analysis, data ...

B2B marketers can use emerging channels to build pipeline when every channel has a clear role in the buying journey. Connected TV (CTV), programmatic audio, direct mail, and live events can create ...