New research from Cashew reveals how "dupe" buying is reshaping consumer behavior - and why brands in Canada and the U.S. must compete on proof, not prestige. CALGARY, AB, Oct. 23, 2025 /CNW/ - Dupe ...

Gen Z shopper Emily Huang of Boston likes buying dupes or name-brand alternatives for herself and her friends. When she was studying abroad in Shanghai last year, she went to a market and bought her ...

Luxury athletic wear brand Lululemon has sued Costco in federal court and accused the big box store of selling products that purposefully rip off some its most popular items for a fraction of the ...

They’re “Wirkin” their fake Birkins. Fashionistas are clamoring to get their hands on a “Walmart Birkin,” also known as a “Wirkin,” after discovering that the budget-friendly retailer hawks purses ...

Within the realm of MoneyTok — financial content on TikTok — a popular trend is the "dupe economy." As the phrase implies, it's a shopping phenomenon in which young consumers buy knock-offs or less ...

According to Women’s Health, the price of shampoo rose by 8% and the cost of shower gel by 11% in 2023 alone, with companies citing inflation as the main culprit for the increase. As such, more ...

You don’t have to wait hours for a seat when there are similarly excellent restaurants throughout the city. By Nikita Richardson Many years ago a crowd-averse friend taught me a valuable lesson: Why ...