Some innovations are driven by external objective factors. For instance, online shopping inherently demands highly detailed visualization of products, quickly revealing that a browser with limited ...

Augmented reality (AR) isn’t just a buzzword anymore. At the 2022 conference, one thing was clear: AR is moving from novelty ...

Banuba, a leading innovator in augmented reality (AR) technology, today announced a major update to its AI virtual try-on platform, introducing new capabilities: one-photo eyewear digitization, ...

Google Photos introduces an AI-powered virtual wardrobe tools for outfit mixing, designed to reduce the time spent trying on ...

If you don’t mind a store associate encouraging you to spring for the dress that’s making you grin from ear to ear, would you object if that experience translated to how you shop online? Now, it’s ...

Amazon has filed a patent that suggests the company could one day provide an augmented reality (AR) experience that would let users “try on” clothes and accessories before buying. The patent is based ...

Spring 2026 streetwear is being reshaped by the rise of augmented reality try-on technology, celebrity-driven denim and sneaker trends, and major brand launches. AR clothing tools are making online ...

It’s one thing to wear a set of over-the-ear headphones out in public but it’s another thing when those headphones are loud and ostentatious. Like sunglasses, headphones are becoming more of an ...

No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business ...

Augmented reality continues to be introduced to show consumers new things they can do with their phones. By augmenting the image consumers see through their mobile device, a routine screen experience ...

For decades, technology in schools meant desktop computers and basic digital instruction. Today, more immersive tools are ...