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Apple TV+ Being Rebranded

Digest more
 · 10h
Apple’s streaming service gets harder to tell apart from its streaming app, box
Apple announced the name change today in a press release that was primarily about the film F1: The Movie coming to its streaming service on December 12. Unlike previous announcements, however, today’s release referred to the streaming service as Apple TV, instead of Apple TV+. The announcement reads:

Continue reading

 · 8h
Apple TV+ Being Rebranded as Apple TV
 · 3h · on MSN
Apple TV+ is now just Apple TV
4hon MSN

Apple’s TV Rebrand Marks the End of the “Plus” Era

Apple buried its TV+/TV rebrand in a press release announcing the streaming premiere date (Dec. 12) for its F1 movie starring ...
2h

Apple TV Subtracts the + in a Quiet Rebrand

The service unveiled the change in the ninth paragraph of a news release announcing a streaming date for “F1: The Movie.” ...
Yahoo
17d

Apple TV+ Emmy Contenders Had Higher Demand Than FX, HBO Max During Awards Season

Taking a closer look at this year’s Emmy winners offers a few lessons that streamers and studios can learn when it comes to the value of those awards to the demand and reach of their shows. Looking ...

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