Samsung Electronics is reportedly close to a comprehensive deal with AI startup Perplexity, aiming to incorporate the latter's search technology into its devices.

Samsung is reportedly in advanced talks to revamp its AI strategy by partnering with U.S.-based startup Perplexity AI, potentially preloading its assistant on future devices and making a significant investment in the company.

Samsung is nearing a deal to invest in Perplexity AI and integrate its search technology into Samsung devices, browsers, and Bixby, aiming for a Galaxy S26 launch in 2026