NEW YORK — Like many retailers chasing social media-crazed Gen Z, American Eagle pumps out a lot of marketing, to the tune of about 500 pieces of content per week, according to Chief Marketing Officer ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. American Eagle has partnered with Tru Kolors, NFL star ...

Marketing today does more than sell—it shapes culture and conversation. American Eagle’s campaign with Sydney Sweeney tried ...

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AUBURN HILLS, Mich. , June 14, 2025 /PRNewswire/ -- It's not the 4th of July yet, but the Ram brand is already setting off the fireworks! On the heels of the brand's highly anticipated and ...

The American Marketing Association Chicago (AMA Chicago), the largest professional chapter in the American Marketing Association’s North American network, has announced the winners of the 2025 Palmer ...

Roswell Encina (left), chief communications officer at the Library of Congress, and Hawa Jalloh, librarian at Prince George’s County (Md.) Memorial Library System, at a panel on influencer marketing ...

With outrage brewing on social media over an apparent "woke" advertising campaign about the role of women in beer making throughout history, increased scrutiny is being placed on Miller Lite's ...

On February 9, the president ordered the U.S. Treasury to discontinue production of a coin that costs more than three times its worth. And, on face value, that makes a ton of sense (and cents). It’s ...

American Airlines Group Inc. dismissed its commercial chief in the wake of a critical review from Bain & Co. that found its new marketing strategy was alienating corporate clients, according to a ...

While the biggest marketing trade associations cater to all, specialized ones can attract contact center managers and chief data officers. Marketing associations have been around for well over 100 ...

At first blush, American Eagle’s new clothing line with tennis star Coco Gauff, which launches today, feels like a fairly standard collaboration between a consumer brand and a cool celebrity. The ...