Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins. But, as with so much else, when Amazon launches or expands a private label, the event is treated ...

Amazon quietly launched its own private label diapers on its site last week, this time under the Mama Bear brand. The brand, which already sells other baby items like baby food and diaper pail refills ...

Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

The grocery game is getting an upgrade at Amazon. The best part: consumers are going to save. For starters, the company has announced Amazon Saver, a private-label budget brand for grocery shoppers on ...

Amazon.com Inc. has considered abandoning its private-label business as a peace offering to regulators, according to a person familiar with the matter. The company’s growing set of house brands is at ...