Think Zoomer slang is baffling? Wait until you hear what the next generation is saying. Generation Alpha, made up of the kids born since 2012, has officially entered the chat. Have you ever heard ...

Gen Alpha may be new on the scene, but new research suggests that brands and retailers would be smart to start counting them in. According to a new consumer survey conducted by DKC’s analytics group, ...

Parents are prioritizing storytelling and creativity activities with their children to prepare them for the future, according to a recent study. The survey of 2,000 parents of a Gen Alpha child ...

Gen Alpha, roughly defined as those born between 2010 and the 2020s, has eclipsed $100 billion in annual spending power, according to new research from DKC Analytics. Gen Alpha is not shy about their ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...

Raising kids today feels like a whole new ballgame, especially with Generation Alpha. Born from 2010 onward, these kids are growing up in a world that looks nothing like the one most parents remember.