When Poppi started running TV spots, Ellsworth said the goal was to stand out as much as possible, doing the opposite of what ...

Everything’s Poppi-ing this Wednesday, March 11, on Shark Tank! Popular prebiotic soda co-founder Allison Ellsworth is returning to the hit reality TV entrepreneurial show as a guest Shark investor ...

Following a $1.95 Billion Acquisition by PepsiCo, the Co-Founders of poppi Set Their Sights on Helping Founders Achieve the American Dream SolComms, an award-winning and high-energy public relations ...

Allison Ellsworth sold her soda company, Poppi, to PepsiCo for $1.95 billion last year. She started formulating the soda brand in her kitchen six years ago, and made an appearance on Shark Tank where ...

For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of “functional soda” ...

Poppi founder Allison Ellsworth reveals how a single authentic TikTok exploded overnight and generated $100K in sales. It's a powerful lesson in storytelling, virality, and founder‑led marketing.

The creator economy is noisy, oversaturated, and nearly impossible to measure — and Allison Ellsworth, co-founder and chief brand officer of Poppi, thinks that's exactly the point. Ellsworth, whose ...

SolComms, an award-winning and high-energy public relations agency for startups and scale-ups across healthcare, consumer, and technology, today announced it has signed Allison and Stephen Ellsworth, ...