Hotels increasingly turn to search-like marketing to drive bookings through their Online Travel Agency (OTA) distribution partners. These programs, available on major OTAs, allow hotels to secure ...

Are you ready for the latest hotel gimmick? It's giving you what you want. I know, it's revolutionary. But that's the surprising discovery Eric Stone recently made when he booked a room at a Holiday ...

Accor's Kerry Healy explains why hospitality marketing in the UAE is shifting from destination marketing to relationship ...

WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Today, Westin Hotels & Resorts unveils its groundbreaking “For a Better You” ad campaign that uses artistic imagery to depict how the Westin brand experience is ...

Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. "As we strive to improve and innovate our products, we ...

A Which? investigation has revealed 'misleading' advertising from hotel chains Accor and Hilton also promoted cheap rooms but ...