Stagwell taps AppLovin Corporation (APP) mobile advertising platform

AppLovin Corporation (NASDAQ:APP) is one of the best forever stocks to buy now. On March 10, AppLovin Corporation (NASDAQ:APP ...
adexchanger

Study: Increasing App-to-Web Match Rates Could Drive Millions In Revenue For Ad Tech And Improve ROI For Brands

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

YouTube App for TVs Gets 30-Second Unskippable Ads Globally

The post YouTube App for TVs Gets 30-Second Unskippable Ads Globally appeared first on Android Headlines.
exchangewire.com

Fixing the In-App Ad Quality Problem: Why It Pays to Act Now

New data shows the ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on. Peggy Anne Salz takes a look at a longstanding issue… In today’s ...
Engadget

Apple will begin showing more App Store ads starting in March

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and ...