Despite the growing number of ad-supported streaming platforms -- adding more ad inventory to the marketplace -- total ad inventory across linear and connected TV was down by 5% in November versus the ...

TV ad supply is disappearing. By 2027, US television (linear and streaming combined) could lose up to a quarter of its ad volume, industry analyst Brian Wieser predicted in October. GroupM, Wieser’s ...

Today, IAB released a new report, How AI-Powered Contextual Tools Are Unlocking New Opportunities for Video, finding that 54% of news video URLs are blocked from advertising despite being completely ...

Comcast’s US media giant NBC Universal (NBCU), the domestic broadcaster for the National Football League’s showpiece Super Bowl finale in 2026, has sold out its advertising inventory for the ...

EXTE, a leading programmatic advertising company, announced a strategic integration with HUMAN Security, the trust layer for programmatic media and agentic commerce platforms, verifying engagement, ...