The big ad groups are evolving into institutions that cater to fewer, but bigger, accounts. They prioritize pitching the world’s biggest advertisers in order to obtain a bigger portion of their ad ...

Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero impressions for three months, they’ll ...

Not getting any traffic for your new ad group or campaign? Here are 5 possible reasons why, according to Navah Hopkins. Managing paid search and paid social requires plenty of strategic shifts. One of ...

Google Ads announced it will automatically pause inactive ad groups. Google will pause ad groups created at least 13 months ago and have not had impressions in the past 13 months. Google said this ...

Google Ads will automatically start pausing ad groups with low activity. From March 11, ads groups created at least 13 months ago and have not had impressions in the past 13 months will be paused to ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...