In what is likely to be a foundation for rapidly evolving future forms of media audience experiences, the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) this morning released ...

A measuring tape is one of those tools that always seems to be missing when you need it most. What you do have, though, is your phone, and its camera can actually serve as a handy substitute for a ...

Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with ...

The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a proposed set of guidelines to give advertisers more clear and consistent metrics for their augmented reality (AR) ...

With the augmented reality (AR) advertising market expected to reach $14.5 billion in 2027 (up from $3.4 billion in 2022), the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) ...

Google is not one to one to "retire" apps, services, and products, sometimes with little prior notice. That's true for products that have cost Google a lot of money as well as some products that do ...

I don't feel like the article really explained how you use the measurement tool, or what the app is called. I've got a Pixel 2 XL, and the Play Store tells me that I can uninstall ARCore, but doesn't ...