Google is pushing advertisers to use a tool called Performance Max that uses AI to place ads. Some advertisers are planning on reducing spend on PMax because they can't control where ads appear. These ...

Digital advertising remains a primary source of revenue for media companies. Yet the system that allocates that revenue is controlled by a small number of ...

Unlock the secrets of Ad Strength in Google Ads. Understand its value, how it works, and how to leverage it for better ad performance. Recently, there has been a lot of discussion about Ad Strength in ...

Performance-focused TV deals are still on the rise, and the number of brands that plan to increase budgets has more than doubled compared to a year ago. A survey from tvScientific, a connected TV (CTV ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Google launched new AI features for Performance Max campaigns. These tools help generate more text and image assets. Ad Strength will better evaluate asset variety and quality. Google rolls out AI ...

Capturing consumer attention today is more challenging than ever. Traditional advertising methods, like broad-based targeting, have lost their effectiveness as modern consumers increasingly expect ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...