Uber, female riders
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Uber is introducing a new feature that will allow women using the app to have greater control over who they share their ride with. The new feature, called "Women Preferences," will be trialed in Los Angeles, San Francisco, and Detroit over the next few weeks, according to a statement issued by Uber on Wednesday.
Uber will roll out its new "women preferences" in three cities at launch to test the new functionality for drivers and riders.
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(CNN)– Uber is launching a new “women preferences” feature in the U.S. It will allow women riders to see a “women drivers” option when they request a ride on demand or in advance. Riders can also set a preference option, and women drivers will have the option to request trips with women riders, including during peak earning hours.