Starbucks hires former Chipotle exec amid leadership reboot
Starbucks CEO Brian Niccol has hired a familiar face to lead the company's global branding efforts. Niccol, the former head of Chipotle, is naming Tressie Lieberman, a marketing executive from his old employer, as the Seattle-based coffee company's first chief global brand officer. She starts Nov. 4.
Starbucks hires former Chipotle executive Tressie Lieberman as first global chief brand officer
Starbucks announced Friday the appointment of former Chipotle marketing executive Tressie Lieberman as the Seattle-based company’s first global chief brand officer. CEO Brian Niccol announced the creation of the new position last month as a way to ensure “clear accountability under a single leader” regarding consistent portfolio-wide brand experience.
Starbucks new CEO hires fellow Chipotle exec. to lead branding
Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian Niccol. Read more here.
Starbucks Hires Chipotle Alum as New Global Chief Brand Officer
A few months after joining Starbucks as its new CEO, Brian Niccol has brought his first Chipotle alum over to the new executive team, according to reports from Yahoo and others. Tressie Lieberman worked alongside Niccol from 2018 to 2023,
Starbucks new CEO taps fellow Chipotle alum for top marketing role
Starbucks appointed Tressie Lieberman as executive vice president and global chief brand officer, a move by new CEO Brian Niccol to reinvigorate marketing and counter slumping sales. Lieberman, previously at Chipotle,
Starbucks appoints ex-Chipotle exec as first global chief brand officer
Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.
Starbucks ropes in Tressie Lieberman as Chief Brand Officer
Starbucks has appointed Tressie Lieberman as the Chief Brand Officer, as per media reports. Prior to this, Tressie Lieberman was Chief Marketing Officer at Yahoo. Lieberman will work with Brian Niccol,
Starbucks CEO taps Chipotle alum for top marketing role
Starbucks new CEO taps fellow Chipotle alum for top marketing role. Starbucks on Friday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in a spate of executive reshuffling by new CEO Brian Niccol.
Starbucks Taps Ex-Chipotle Executive to Lead Brand Revamp
Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: restoring the company’s coffeehouse vibe.
Starbucks hires ex-Chipotle executive to lead brand revamp
Tressie Lieberman will join Starbucks on Nov. 4 as chief brand officer, the company said in an emailed statement Friday. She will lead marketing, product development, digital, creative and analytics.
Starbucks taps former Chipotle executive as global chief brand officer
In his first week on the job, CEO Brian Niccol said improved the company's branding was one of his four priorities to turn around the U.S. business.
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Tressie Lieberman to Help ‘Reintroduce Starbucks to the World’
Just as he did in his early tenure with Chipotle, when he referred to the brand as “invisible,” new CEO Brian Niccol wants to ...
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Starbucks appoints Tressie Lieberman global chief brand officer
Starbucks has appointed Tressie Lieberman as its new global chief brand officer from 4 November 2024. Lieberman had worked ...
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Starbucks plucks Yahoo's CMO to be its new chief brand officer
Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.
Tech Moves: Ex-Yahoo CMO joins Starbucks; Shape Therapeutics’ CEO steps down; Read AI grows team
She’ll be based in Seattle and report to CEO Brian Niccol, who took the company’s helm in August. Niccol, the former Chipotle ...
Starbucks Names New Head Of Branding
Starbucks (SBUX) has named a new head of global branding to help revive the struggling coffee chain. Tressie Lieberman will ...