Piper Rockellle’s YouTube empire is closely examined in Netflix’s newest documentary Bad Influence: The Dark Side of Kidfluencing. One of the masterminds behind the Squad was none other than her mother Tiffany Smith,

Tiffany Smith helped her daughter Piper Rockelle achieve YouTube fame as a child content creator before being sued in 2022 by former collaborators. The two are now the focus of the new Netflix docuseries ‘Bad Influence: The Dark Side of Kidfluencing’,

In 2022, 11 former members of Piper’s “Squad” sued Rockelle’s mother, Tiffany Smith, seeking damages of at least $2 million each, or $22 million total. Hill was also named as a defendant, along with Piper Rockelle Inc., the holding company for the family’s content creation business.