Rhode, which launched in 2022, has become popular among Gen Z and millennials with viral products such as peptide lip treatments and glazing milk.

Sephora will be offering Rhode products both online and in-store from 4 September for those living in the US and Canada.

Rhode is finally coming to Sephora. Sometime in fall 2025, you can shop Hailey Bieber 's beloved blushes and lip tints at your nearest store. That's a move worth celebrating in back-to-back vintage ...

Earlier this year, when fans of Hailey Bieber ’s hit beauty brand got word that it was coming to Sephora, the news ...

The company’s acquisition of Hailey Bieber’s beauty business officially closed on 5 August, as it gears up to launch Rhode’s ...

Sephora, L'Oréal Paris, and Ulta Beauty top the list, but Traacker puts a special spotlight on Rhode as it grows 15 points.

Right now you can purchase Rhode directly on the brand’s website, as well as via Instagram and TikTok shops. Regardless of ...

Fresh off its $1 billion acquisition by E.l.f. Beauty, the Bieber-founded skincare line is making its brick-and-mortar debut.

On January 29, 2025, Puck reported that Rhode is making big moves this year. Rhode is obviously a viral favorite in the beauty brand world, and Puck reported there were rumors of Rhode at Sephora ...

Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty in a blockbuster $1 billion deal. e.l.f. announced the acquisition ...

Rhode did $212 million in net sales in the year through March 2025, per e.l.f.’s announcement. Bieber, 27, will remain involved, keeping her role as chief creative officer and head of innovation.