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Nielsen NLSN Media Research held a monopoly on TV viewership and ratings numbers for decades, but some high-level executives at media companies have questioned the reliability of their numbers in ...
Television and radio broadcaster Cox Media Group has renewed its partnership with Nielsen Media Research, the companies ...
About 14.81 million viewers million viewers tuned in to the second night of the Republican National Convention, according to preliminary Nielsen Media Research data. The event was broadcast live ...
YouTube took the largest haul of audience of any single platform during the month of June amid a record month for streamers, according to new data from Nielsen Media Research. The video platform ...
Nielsen Co. US, a media and marketing research and data company, agreed to pay $570,000 in back wages to nearly 1,000 applicants following allegations of discrimination in the company’s hiring ...
Nielsen’s findings challenge this notion, showing no significant reach enhancement from boosting CTV and digital media shares. The research further highlights the unchanging reach of a media mix ...