Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern media company.

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Versant will be the name of the parent company for the cable networks and other assorted media assets that will be spun off from NBCUniversal and Comcast later