There will be a series of toy cars that feature various teams. Hot Wheels and Formula 1 are now partners, which means we’re finally going to get some bite-sized F1 cars. The first is already out, and while it’s not tied to a specific team,

Formula 1 replica cars will be coming to American consumers at a rapid pace. Hot Wheels announced a major partnership with Formula 1 that begins immediately.

Formula One and Mattel Inc., have announced a global partnership involving the creation of F1-themed racing cars in a 1:64 scale.The licensing partnership between the two will start off with the release

And it all starts with this, a 1:64 scale die-cast F1 car sporting a Hot Wheels livery. Apparently it's a one-of-a-kind limited edition to kickstart the F1 range, and it comes with its own clamshell case and Rear Rider wheels with interchangeable tyres. So you too can experience the exhilaration of boxing for mediums.

A full range of F1 Hot Wheels die-casts is coming, but you can pre-order a limited-edition model with swappable tires starting today.

Formula 1 announces an exciting global licensing partnership with Mattel, Inc. to bring F1-themed Hot Wheels products.

Hot Wheels and Formula 1 are going all-in. It seems like an easy decision. Fans of motorsport and fans of the 1:64-scale die-cast cars have to be pretty close to a circle on the old Venn diagram. Still,

The first F1 Hot Wheels car will launch this year with a unique Hot Wheels livery before a full range of die-cast 1:64 scale models with F1 team paint jobs arrive next year.

Hot Wheels and Formula 1 announce a partnership, launching a collector’s die-cast model and expanding their collaboration in 2025. Hot Wheels and Formula 1® have announced an exciting new partnership,

Formula 1 has announced a licensing partnership with Mattel, Inc., the toy manufacturer that owns Hot Wheels. The 2025 Formula 1 cars will, therefore, be made into a Hot Wheels collection. Fans will be able to collect the 1:64 scale cars.

Formula 1 recently announced multi-year partnership deals with Mattel, Inc. and luxury brand group LVMH. The post How Formula 1 makes money: partnering with Hot Wheels and luxury brand LVMH appeared first on The Manual.