Engagement bait on Threads typically covers posts with banal questions or invites for open-ended discussions to encourage ...

Threads is notorious for engagement bait, and Meta knows it. And they're going to try to fix it, too — allegedly. This ...

Former X/Twitter users are finding their way to Threads. Unfortunately, that includes the oh-so-annoying engagement farmers.

As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is ...

Engagement bait, particularly the kind that elicits impassioned reactions, is popping up all over Threads. Business Insider's Katie Notopoulos is no stranger to diving head-first into internet ...

Instagram boss Adam Mosseri is reassuring Threads users that the company is aware of the app’s engagement bait problems. If ...

Engagement bait can take many forms but the core of the practice is to make a brash statement that draws a flurry of response ...

The social media platform created an account on Threads this week and immediately began pitching itself as an alternative to ...

Instagram boss Adam Mosseri has acknowledged the growth of engagement bait posts on Threads.

Meta on Wednesday unveiled a new suite of generative AI features that seem designed to fill Facebook and Instagram feeds with even more of the AI-generated engagement bait and scams that users ...