Sydney is the face of American Eagle’s latest denim ad campaign, which centers around the tagline: “Sydney Sweeney has great jeans,” as a play on “great genes.” There are a ton of pictures and clips you can still find on AE’s socials, but I’ll tell you about the ones getting the most backlash...

The performer's savage TikTok clip gives more oxygen to discourse about Sweeney's latest campaign, which has countless users online debating whether it's a fun play on words or something more nefarious.

Doja Cat uploaded a TikTok video on Tuesday (July 29, 2025), making fun of Sydney Sweeney's recent ad campaign with American Eagle. The artist, whose real name is Amala Ratna Zandile Dlamini, repeated the actress's dialogue, which included a word play with "genes" and "jeans."