Nasdaq-listed Coinbase, the biggest US digital assets exchange, has been spearheading the push to change Wall Street attitudes towards crypto. Bernstein analysts wrote that the partnership means “Coinbase is not just acquiring new customers but going where the customer savings are.”

U.S. banking giant JPMorgan partnered with Coinbase on Wednesday to allow customers to fund their wallets using its Chase credit cards and buy cryptocurrency on the exchange starting in fall 2025.

Credit card support is expected to launch this fall, while rewards redemption and bank account linking are slated for 2026.