Starbucks shares slide after coffee chain says sales fell again, suspends outlook
The company's same-store sales slid for the third consecutive quarter, fueled by a 10% tumble in traffic to its North American stores.
Amid ongoing sales slide, Starbucks faces a ‘moment of truth’
Traffic fell 10% during the fourth quarter, according to preliminary earnings released Tuesday by the coffee shop giant.
Starbucks Reports a Slide in Sales and Traffic
Starbucks has been under pressure for awhile. Following two quarters of consecutive declines in sales and a stock price that dropped nearly 30 percent in six months, the board of directors decided this summer to abruptly replace its then-chief executive, Laxman Narasimhan.
Starbucks Reports Preliminary Q4 and Full Fiscal Year 2024 Results
Our fourth quarter performance makes it clear that we need to fundamentally change our strategy so we can get back to growth and that's exactly what we are doing with our ‘Back to Starbucks’ plan,” commented Brian Niccol.
New Starbucks boss to shake up menu as sales slide
The new boss of Starbucks says he will overhaul the global coffee chain's menu as the company continues to see its sales slide. Brian Niccol also announced that he was suspending the firm's financial forecasts for the coming year due to the "current state of the business".
Starbucks reports Q4 SSS down 7%
The accelerated investments in an expanded range of product offerings coupled with more frequent in-app promotions and integrated marketing to entice frequency across the customer base did not improve customer behaviors,
Starbucks Suspends Guidance as Sales Slump Persists
The coffee chain needs to ‘fundamentally change’ strategy, new CEO Brian Niccol says.
Starbucks Suspends Its Guidance After Sales Plunge
Good morning. Starbucks sales slumped again, sending its share price lower. China’s electric vehicle exports to Europe soar ahead of incoming levies. And Louis Vuitton put a twist on its handbag for women on the go.
Starbucks Preliminary Results Show Declining Sales
US coffee giant Starbucks on Tuesday released preliminary results showing that sales are continuing to fall, as the new CEO vowed a strategic overhaul to turn the company around.
Starbucks’ latest financials sink shares, as CEO says it’s ‘harder to be a customer than it should be’
Shares of Starbucks fell on Tuesday after the coffee chain offered fresh signs of its struggle to bring back consumers, ...
Starbucks suspends forecasts, shares tumble as chain warns turnaround ‘will take time’
CEO Niccol took over on Sept. 9 at a time when the coffee chain struggled with tackling weakness in two top markets, the US ...
Starbucks reports weak quarterly results despite the arrival of Pumpkin Spice Latte season
The Seattle coffee giant on Tuesday reported weaker-than-expected sales in its fiscal fourth quarter, which ended Sept. 29.
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Starbucks CEO says strategy must ‘fundamentally change’ after 7% Q4 sales decline
Brian Niccol emphasized improvements in product quality, employee experience, and service as Starbucks reports disappointing ...
Starbucks in huge shake-up after biggest fall in sales since the pandemic
Financial results revealed like for like store sales dropped by 7% in the fourth quarter to September compared with 2023.
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Starbucks channels its inner green girl with ‘Wicked'-themed drinks
The coffee chain announced that beginning Oct. 22, people in the can purchase two new drinks in partnership with the upcoming ...
Starbucks seriously needs to cool it on the coffee innovations, analyst says
Starbucks (SBUX) is looking to find itself — but in that search, it’s unlikely to do away with its most popular drinks, even ...
How Starbucks Continues to Innovate Craft Coffee
It's no surprise people love their coffee, and craft coffee is one of the top growing trends among consumers. According to ...
Starbucks’ New CEO Only Needed 6 Words to Explain the Company’s Biggest Problem
In an open letter to employees last month, Starbucks’ new CEO, Brian Niccol talked about what he thinks the biggest problems ...