L ily James embodies Whitney Wolfe Herd in the new trailer for "Swiped," Hulu's upcoming biopic that shows Herd's departure from Tinder and her launch of Bumble, the women-first dating app that flipped the power dynamics of online matching.

Deadline was the first to tell you that Lily James would be playing Bumble founder Whitney Wolfe Herd, the first to bring you a production photo and now we finally get the trailer. The Hulu film also stars Myha'la,

Tinder's "pervasive dick pics." The first trailer for Swiped, Hulu's film chronicling the story of Bumble founder Whitney Wolfe (James), is here, and it doesn't hold back on the shocking-yet-true reality of the rise of online dating apps for the younger generation.