Apple has seemingly changed the marketing strategy for the iPhone 16 lineup and other products amid the delay in releasing ...

Apple Inc.’s top executive overseeing enterprise sales and the western European market is planning to depart the company ...

According to Counterpoint Research, Apple overtook Samsung to become the top smartphone brand worldwide in the first quarter ...

Apple is looking to synthetic data to boost its AI models while maintaining data privacy of its users as it races to catch up ...

Apple on Wednesday announced that customers can get 10 percent off the purchase of an Apple accessory if they bring in an old ...

Analysts projected iPhone prices could increase by more than 40% before the White House at least temporarily carved out ...

In-screen cameras, foldable screens, blood pressure tracking -- we round up all the rumors surrounding Apple's next-gen ...

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...

The United States government is trying to upend global supply chains with China, slapping a tariff rate approaching 150% as ...

Smartphones and laptops are among items exempt from recent China tariffs, but Commerce Secretary Howard Lutnick says more ...

The disincentives for Apple shifting its production domestically include a complex supply chain that it began building in ...

The 2025 iPad (A16) is the latest entry point into Apple’s long-running tablet range, sitting below all the other models ...