A new campaign from Droga5 Sydney leans into the long-running question of what “-196” actually means, turning consumer confusion into high-energy creative.The announcement:Why do they call it -196?

Suntory is explaining why it's called –196 in a campaign via Droga5 Sydney, part of Accenture Song. The name comes from ...

Accenture rebrands employees as “reinventors” amid AI-driven restructuring, sparking industry criticism and workforce ...

Van der Merwe has found her own way. And without engaging Google Maps, which is better than we've ever managed.

Accenture has started calling its 800,000 employees “reinventors” as it restructures around AI, sparking criticism over corporate jargon and concerns about internal confusion. The consultancy is also ...

ESSEN, Germany--(BUSINESS WIRE)-- Accenture (NYSE: ACN) has agreed to acquire Mindcurv, a cloud-native digital experience and data analytics company specializing in composable software, digital ...

Last week Accenture rebranded its advertising and marketing services business, formerly known as 'Accenture Interactive' into 'Accenture Song', and with that move merged all of its agency subsidiaries ...

PARIS--(BUSINESS WIRE)--PEUGEOT announced that it has appointed Accenture Song, the tech-powered creative group of Accenture (NYSE: ACN), as its global creative agency of record from January 2024, as ...

Ndidi Oteh, the new global chief executive of Accenture Song, discussed navigating change and scale, plans to expand in media buying, and how the agency arm of consulting giant Accenture compares to ...

Accenture Interactive has rebranded to Accenture Song. More than 40 of the firm’s units—acquired over the past decade--will begin to go to market as Accenture Song to, as the company put it in a ...