The Utah NHL Franchise has finalized plans for a new mascot and logo. The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a ...

The Utah Hockey Club changed its name to the Utah Mammoth on Wednesday.

The announcement, made at 8 a.m. MT via social media and the team’s website, generated a major buzz. The team’s promotional ...

Utah's NHL franchise has officially become the Utah Mammoth after spending one season as the Utah Hockey Club, and many fans feel there is something quite ...

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The very beginning of the B's. On this date in 1924, Charles Adams was awarded Boston’s NHL entry for $15,000. He selected the name ‘Bruins’ for its ferocity and toughness and chose brown & gold as ...

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

In addition to the Mammoth nickname, Utah also rolled out its new logos and jerseys. The Mammoth logo features the side ...