The Labubu craze has seen recent fights in POP MART stores; 235,984 mentions online; celebs like Dua Lipa, Rihanna and LISA sporting the bag-charm; and now a million yuan sale for a life-sized doll

A mint-colored first-generation Labubu collectible toy fetched 1.08 million yuan ($150,444) at the Yongle 2025 Spring Auction on June 10, signaling the continuing appeal of what has become a sensational toy amid a global craze that has underpinned toymaker Pop Mart International Group Ltd's stock price.

The Labubu craze heated up as a rare human-sized first-generation figure fetched a record-breaking amount at a Beijing auction.According to CNN, Labubu has taken the world by storm, and people have gone crazy about it.

The 14 limited edition Labubu are listed on Pharrell Williams' auction site, with some getting bids as high as $2,200.

Labubu is an elflike vinyl and plush figure that’s sold in limited-edition blind boxes and regularly sells out within seconds. The toy’s appeal is fueled by a hard-to-explain cuteness — they’re kind of ugly,

A human-sized Labubu doll fetched a whopping 1.08 million yuan or US$150,000 (RM635,600) at an auction in Beijing, in a testament to the popularity of the collectible toy flaunted by celebrities.

By Casey Hall and Nicoco Chan SHANGHAI (Reuters) -"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character, opened its first jewellery store in Shanghai on Friday.