Ikea finds its feet in Mother’s new click-and-collect campaign
WEBAug 8, 2024 · Swedish retailer Ikea is finally getting its act together on home delivery, and you can now pick up orders from local shops and supermarket car parks. Mother has approached this long-overdue development with a sense of humour and a B-movie aesthetic. A series of social films shows a giant, walking Ikea store moving around to
MassiveMusic: sonic branding is relevant for B2B brands too
WEBMay 17, 2018 · By Roscoe Williamson In the past, it may have seemed that sonic branding was the preserve of behemoth global B2C brands with a stratospheric above-the-line spend. A myriad of superstar sonic logos such as Intel Inside, McDonald's and Audi all battling it out for our attention at the of end of flagship TV campaigns. This
Vintage Route 66 Levi’s commercial from Adrian Lyne is an object …
WEBSep 5, 2013 · Desert Island Ads here is an always an illuminating experience and sometimes you come across something you hadn't seen and think: that's just great. Michael Lee's recent DIA selection was interesting all the way through and he kicked it off with this 'Route 66' ad for Levi's by Adrian Lyne from 1976. And it's fantastic;
Some of the ads that made David Abbott special
WEBMay 19, 2014 · David Abbott, one of the founders of Abbott Mead Vickers and a legendary copywriter and creative director, died at the weekend (Paul Simons’ personal tribute is here).. He was inducted into The One Club Hall of Fame in 2001 and here’s why The One Club was proud to do so. “When I think of David Abbott, I think of mince beef or potatoes or some other rather prosaic foodstuff.
ISBA’s new president wants transparency, efficiency, diversity – …
WEBJul 10, 2024 · ISBA has named Boots CMO Pete Markey as its new president, taking over from NatWest CMO Margaret Jobling. Markey will see ISBA through its 125th anniversary celebrations next year, and in a speech to ISBA members today he asserted his commitment to the organisation’s original mission – a “transparent, responsible and accountable” advertising environment – embodied in the launch this ...
Laurence Green: why Pat Fallon is my ad hero
WEBFeb 22, 2017 · When Pat died, Ad Age quite rightly reported that: “An agency, a city and an industry lose a legendary leader.” His hastily convened funeral service – or, rather, celebration of his life – drew dispersed colleagues from around the world and three pages of press tributes in the form of advertising placed by agency rivals to salute his role in stamping Minneapolis and the creative ...
Agencies - More About Advertising
WEBThe alternative voice of advertising, marketing and media. Tom Daley swaps the pool for the bathtub in new British Gas campaign. British Gas seems to plough on, steadily building its brand with help from T&Pm despite energy crises, winter fuel allowance…
Ocado puts creative business up for pitch - More About Advertising
WEBAug 28, 2024 · The joint venture between Marks & Spencer and Ocado Group made a loss in the first six months of the year, but at only half the rate of 2023. And revenues in the last six months reached £1.54 billion thanks to a 21.8% jump in demand for its technology solutions business, which sells state-of-the-art retail software all over the world, including to big chains in the US.
Are Coke and Oreo eyeing flavour tie-up? - More About Advertising
WEBJul 25, 2024 · The world could do with some good news and help is at hand (maybe) as various social media mavens reckon Coca-Cola is planning a new Oreo flavour while Coke-flavoured cookies are on the way too. Aussie food blogger Nectorious Papi has posted some photos with others joining in. Coke and Oreo owner Mondelez International have
Rankin Creative agency rebrands as The Hunger
WEBMay 3, 2024 · Ace photographer Rankin is combining his eponymous creative agency with Hunger magazine (which he also founded) to create a combined agency, editorial and entertainment offering. The Hunger clients include include Mercedes AMG, De Beers, Climeworks and Henkel. The Hunger will be led by CEO Richard Pinder, MD Amy Claridge, CSO & Head of Entertainment Development